If you’ve found yourself scrolling through Facebook and wondering how an earth you pronounce Shein, don’t worry – you’re not alone.
The bargain fashion brand, known for its social media advertising, has made it onto the list of 2021’s most commonly mispronounced words.
The study, commissioned by language learning app Babbel and The British Institute of Verbatim Reporters, the UK’s leading organisation for subtitling, helped identify the many words that newsreaders and members of the public have struggled to pronounce correctly over the past 12 months.
Babbel teacher Esteben Touma said it is certainly no coincidence that many of the mispronounced words of 2021 were not English.
He explained how newsreaders have struggled to pronounce new words and names while covering major sporting events, viral internet trends and emerging celebrities.
He added: “It’s always interesting for us to take our annual look at the terms that have been most mispronounced, as they are usually new vernacular or words that are borrowed from, or have origins in, another language.
“As they come into everyday parlance, it’s great to see people at least having a stab at saying them correctly, because having the confidence to speak new words and phrases is one of the most important aspects when learning a language.
“Though understanding how these words are correctly pronounced is of course even better – and we’re glad to be able to help out here.”
We’ve taken a look at some of the year’s most commonly mispronounced words…
Gina Coladangelo [JEE-nah co-lah-DAN-gelo]
Gina was the businesswoman who was caught in a secret tryst with then-Health Secretary, Matt Hancock.
The fallout from the affair led to the Health Secretary’s resignation amid a national outcry.
Both were in marriages, and Matt Hancock had just then imposed a strict nationwide lockdown on the whole country.
The term, which Gen Z popularised, is often used to mock the unfashionable aesthetic of millennials.
Terms such as ‘Live, Laugh, Love’ signs or using the word ‘doggo’ have been labelled as cheugy.
London’s hottest new restaurant, which opened in October
It is owned by Nusret Gökçe – a.k.a. ‘Salt Bae’ – and is best known for incredible steak and also their incredibly pricey menu.
The Chinese fast fashion company offers high fashion clothing and accessories items for low prices.
It is at the centre of the viral ‘Shein haul’ trend, seeing participants try on numerous outfits.
the Italian music group were named champions of Eurovision 2021 with their hit song ‘Zitti E Buoni.’
Their name means ‘moonshine’ in Danish.
Dalgona [ tal-goh-NAH]
The word shot to popularity after the release of the mega-hit Netflix show Squid Games.
It is a common Korean treat, made from melted sugar and baking soda.
The treat was a hit with many fans and many were seen attempting to recreate the treat at home.
Giorgio Chiellini [JYOR-jyo kyi-LEE-nee]
Italy’s captain for the 2021 European Football Championship
Chiellini was involved in a disputed foul on England winger Bukayo Saka, and his attack led to a yellow card.
This divisive cryptocurrency increased dramatically in price after Elon Musk tweeted about it.
In April he wrote: “The Dogefather SNL May 8” – a reference to his frequent tweets about dogecoin and planned appearance on “Saturday Night Live” that week.
Now, many people around the world have millions wrapped up in that specific digital currency, and it continues to maintain a presence in the crypto market.